Komodifikasi Produser Program X di Saluran Televisi Y
نویسندگان
چکیده
The purpose of this study is to examine and describe the commodification workers experienced by producers Program television channel Y. This uses a critical paradigm with qualitative approach through observation in-depth interviews. political economy communication, especially labor as theoretical framework. As one mass communication media, has make profit, where biggest advantages from advertising. Every program on leader or producer so big responsibility. Television Y which special serve clients advertising producers. client third party then creates various pressures producer. In addition being responsible for internal management, also kinds be able accommodate client's wishes carried out. shows that are not aware process they going through. addition, there transformation found in study. Existing indicated absolute exploitation form relatively long working hours double exploitation. Producers accept something natural because alienation, mystification, reification, naturalization. existing due lack human resources height client.
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ژورنال
عنوان ژورنال: Avant Garde: Jurnal Ilmu Komunikasi
سال: 2023
ISSN: ['2657-151X', '2338-431X']
DOI: https://doi.org/10.36080/ag.v11i1.2052